Targeting a wider public through Linkedin
Social networks are becoming an increasingly important media used by organisations to communicate on their activities. With this in mind, the ITACET Foundation has recently increased its activity on its Linkedin page, with regular posts on forthcoming training sessions and events that have taken place.
The advantage of social networks are they allow interaction with readers, who can like, comment on and share posts, potentially enabling a much wider audience to be reached. Analytics of activity for the last six months are encouraging, with followers and social engagement (interaction) on the increase.
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